When Your Values Don’t Matter - Strong As Hec

'... it's IMPOSSIBLE to develop the right strategy to create the life you wanna live.'

I talk about about "values" and why, without them you're doomed to a life of mediocrity... and I stand by this but, there is a time, when your values DON'T MATTER.

More in why in a second.

But first... 

... What's the one thing keeping men from creating the life they wanna live?

Some say it's, "not enough time."

Some say it's, "not enough opportunity."

Others say it's, "not enough money, I'm broke."

While these may seem like valid reasons. In reality, these are RESULTS.

Results from a lack of the "right thoughts."

Here's what I mean. Men lack the "right thoughts" because... they lack a "value system."

Without clarity of values you can't cast a vision of the life you wanna live. Every wonder why you can't wake up early (so you can have more time for yourself)?

You set the alarm for 5 am but snooze till 7am (now you're rushed getting the kids together) and your "alone time" goes out the window.

Here's why...

Without a vision you can’t discover your purpose.

It's your purpose which drives you... it excites you to wake up (before the alarm on your phone buzzes).

Your purpose frees you from the dreaded "Monday Blues" and "thank god it's Friday" mentality.

And it doesn't stop there.

Without your values, vision, and purpose…

... it's IMPOSSIBLE to develop the right strategy to create the life you wanna live.

So you can have more time to yourself.

And become the elite version of yourself (i.e., the man, husband, and father your wife and kids are depending on).

But... here's the caveat.

Values, Vision, and Purpose aren't worth a cup of piss if... you're having the wrong thoughts.


Your thoughts set your values.

And your life experiences (i.e., your wounds)... give birth to your thoughts/belief system/world view. If your belief system about yourself is damaged based on an experience...

... it's impact can last a life time.

Leading to internal resistance and a lack of action.

And the only way to become elite and take action towards creating a new life for yourself you must...

Give yourself a NEW WOUND.

By telling yourself a NEW STORY to set new thoughts—a NEW belief system.

Once you do this.

You'll get clear on your values.

And your values lead to your vision (of what’s possible).

(After all, how can you hit a target you can’t see?)

Your vision leads to your purpose.

Purpose leads to the right strategy.

The right strategy leads to ACTION!

And not just "action..."

But the RIGHT ACTION to becoming elite.

You got this dude, we're pullin' for ya,

hec g.

P.S. - If you wanna get your hands on the right strategy and learn how to do this to become the elite version of yourself.

This is exactly what we teach the men in our Elite Coaching Program.

Where for 16 weeks, we help men develop discipline and become the elite version of themselves so they can build a stronger, leaner, and more capable body to better lead their family.

The program works because... we guide you through the "5 Elements of a Strongman" framework to help you become a "integrated man."

How to be:

  1. Strong in Mind
  2. Strong in Body
  3. Strong in Emotion
  4. Strong in Spirit
  5. Strong in Community

Unlike other programs which focus on one aspect of your being (e.g., workouts and nutrition). Which only represent ~6% of your day.

The 5 Elements forge you into a elite man... a better man. A man your kids want to emulate. A man your wife can't keep her hands off of. A man your community needs to change the broken world around you.

Here's what you need to do.

[1.] Enroll into HARDSTYLE Elite men's coaching program >>>

After enrollment… we'll be in touch within 48 hours to set up your 1:1 onboarding call.

[2.] Do this ASAP because our time is limited (and super focused). We only accept a certain number of Elite members at a time.

Which allows us to poor all of our energy and attention into helping our students overcome vice and attain the goals they've been chasing for years.

Apply here to the HARDSTYLE Elite coaching program.

If you have Q's, drop a comment below or shoot me a DM here in the ACADEMY.

See you on the other side.