What is HARDSTYLE? - Strong As Hec

Image for a second... you're able to move in way that is strong. Powerful. And effortless.

Kinda like when you were 7 years old.

Remember those days?

Why are some men able to create this for their life... and some can't?


What is discipline?

Most men understand discipline as punishment. They did something wrong as a kid and were "disciplined."

In reality...



It's making daily decisions and honoring your commitments.

The become a man people can depend on. This requires us to do HARD THINGS we don't feel like doing (but know we should).

Discipline is a committing to a mission, a cause, an end outcome. The development of discipline is a DAILY pursuit.

And the fruit it bears is mastery over of our base passions and emotions.

This is exactly what we help/teach the men in the HARDSTYLE ACADEMY do.

We help men develop discipline so can build a strong mind, body, and spirit. To become the man their family and community is depending on.

We help men 40+ develop discipline so they can transform their mind, body, spirit, and become the man their family and community is depending on.

Sup, dude!
My name is, Hector (my friends call me "hec.")

Sup, dude!
My name is, Hector
(my friends call me "hec.")

I wasn't always a coach.


I was bullied from elementary through high school. Then dropped out of high school at 17 years old. And at 19... I no idea what I wanted to do with my life.

It was the virtue of discipline that turned my life around when Jiu-Jitsu found me at 21 years old.

How to get in shape for BJJ

Fast forward 24 years... I'm still training Jiu-Jitsu (3rd degree BJJ Black Belt), am a respected, and trusted, strength training professional.

(... and full-time husband and father of two.)

Like strength, discipline is a skill (a perishable skill at that) which serves a greater purpose.

I live and approach my life by this philosophy.

And for the last 20+ years.

I've been teaching this philosophy of discipline and self-mastery to my wife, children, the students of HARDSTYLE (my gym in Corpus Christi, Texas), and customers of our trusted online products and courses.

Here's what some of them have to say...

hardstyle Success Stories...  

You're in the right place if... 

  • You have it all. Great career and beautiful family. And yet, you're at the lowest point you in your life and... "You feel like a failure."
  • When it comes to eating, you lack the discipline (to say "no") and strategy to lose those last 10 stubborn pounds of chub around your waist.
  • You struggle integrating: being a husband, father, advancing in your career, and your fitness (i.e., losing some weight and building muscle in the right places).
  • You're tired of being tired, not able to do things you love like: playing with your kids, traveling without getting winded or throwing your back out.
  • You're stiff as a board, want to improve your flexibility so you can touch your toes, train Jiu-Jitsu, and play with your kids without worrying about waking up with aches and pains the next morning.
  • You're tired of nagging aches and pains to move 'easier' again... like you did when you were in your 20's and 30's."
  • You love kettlebells, strength training, and Jiu-Jitsu. But you're short on time to "get it all in": skill, strength, endurance, maximal strength, and power training.
  • You want to build discipline, provide and protect your family from this degenerate age we live in.

... if you nodded internally to any of these... you're in the right place.

Where to start

First off... you don't even know me.

Nor has a foundation of trust been built between you and I. The best place for you to start is to join our community.

Inside is a gang of men "on mission" to develop discipline so they can become the strongest version of themselves, and the man their family & community can depend on.

If you're not interested in:

  1. Growing strong in mind, body, and spirit.
  2. Developing discipline to attain self-mastery so you can become a better man.
  3. And learning how to harness the power and effectiveness of using kettlebells for strength, mobility, endurance, fat loss and overall well being.

The ACADEMY and this blog is not for you.


If you're pressed for time, have become soft, and resonate with the points above... and know discipline is the "missing link" to solving your problems.

I'd like to invite you to our private community and help get you some immediate results.

(This is me initiating the first layer of our foundation of trust.)

Once inside:

  • Complete your "check list."
  • Review the Welcome Post.
  • ... and shoot me a DM to say "HELLO!"

What other men of HARDSTYLE have to say...

"The biggest muscle gains in my upper body to date."

Strength-Focused Training, Strength Focused Training

"This program has humbled me in a way I can't explain."

"Have to get new pants."

"Hector has helped me break free from restraints."

"I was in the worst place in life physically!"

"Recovery is better than ever."

"First workout regiment I've completed faithfully for 4 weeks! Ever!"

"Finding your blog on life will end up being more valuable than any program I could find."

"30 pounds ago..."

"I'm now able to manage my depression."

"Best investment I ever did."

"Working with you has not only improved me physically but also mentally."

"The best written programs I've seen to date."

"I will NEVER Doubt You Again, EVER!"

To call Hector's programming magical would be an understatement. He helped me ace my kettlebell recertification in less than 5 weeks. His program Better Man Blueprint is the way to go and, if you get an opportunity to spend time with him in person or virtually, do it!

Brian Robinson

"The Best Looking Program I've Seen!"

I've had the opportunity to join Hector's coaching program, Better Man Blueprint and I love it! I can't wait to dive into his mastermind coaching program next... and I've gotta say... this has got to the best written program I've seen to date.

Malcolm McCowan SFG, Personal Trainer

"Down 13% body fat, BEST Decision I have made"

I started with Hector at 182lbs. and 29.7 percent body fat. Six months later, I had dropped down to 152 lbs and 13% body fat. Getting started with Hector here has been the best decision I have made so far when it comes to my health and well being.

Austin P

I Was On the Verge of "giving up"

When I started working with Hector 18 months ago, I had pains throughout my body running from my ankle and calves through my shoulder and neck. I was on the verge of "giving up" when I was introduced to Hector. Within 6 weeks, I noticing my aches and pains had diminished. After 12 weeks, I couldn't even remember what the aches and pains felt like. I am now pushing 50, and if I had found Hector earlier in my life, I know I could have avoided many years of pain and stayed healthy and in shape for a much longer period of time.Thank you Hector.

JJ Hart World Traveler

"This Program Will Not drain You"

After completing Hector's program, I must say it's one of the best programs I’ve tried. You truly get maximum effectiveness for the short amount of time it requires to complete. This program will not drain you... it will make you stronger, leaner and better conditioned. The last thing a busy dad like me needs is to add additional stress to an already hectic schedule. Thank you so much Hector!

Joseph SJ. Busy Dad

"Strength and Conditioning to Another Level!"

The first time I saw a kettlebell I thought , “there is absolutely no way this little thing will give me the workout I need.” Well, other than BJJ, this was the toughest training I've ever done. Training with Hector helped my BJJ game in more ways than I could imagine . Being a fellow BJJ practitioner himself, he knew exactly what I needed to improve my performance for the mat. Hector's kettlebell program as taken my strength and conditioning to another level!

John Quintanilla BJJ Black Belt

"My Shoulders Feel Happier"

Hector's Swing STRONG! program helped me hit 100 swings in 4:42 with the 32kg bell and my wife Danielle with the 24kg. Other surprises were our lats , felt like rocks towards the end and I snatched a 32kg bell which felt surprisingly strong! But the best part is, my shoulders feel happier and my pull-ups improved as the program moved forward.

Sean Shearon Owner, Prevail Strength and Fitness

"Effective, Proven, and Straight to the Point"

Within 4 weeks I started to experiencing the benefits of Hector's strength training system. I finally finished my first 5 min round. Without gassing out! My grips are stronger, guard passing and sweeping my spar partners has greatly improved. It also appears—my body, especially my shoulders are bulking up and developing.

Coach Hec's strategies are really effective, proven, and straight to the point. The benefits he mentions are pretty much what you can expect.

Gabrielle R. Kettlebell Expert, Gravity Chamber

"Completed 'Simple' with 32kg in 12 weeks."

"Hector's Programs Are Not Gold, they're Platinum!"

To my surprise, Hector's programs delivered way more than I expected. I was initially just hoping it would improve my rep max on double 28 pressing and maybe help me nail a double 32 press (technically a bodyweight press) But I was in for a bigger surprise, I had a lot more PRs from this program. I did get my double 28kg press to go from 4 to 5 reps, pressed double 32s but also managed a few more PRs. Hector's programs are not gold, they're platinum!

Mark Limbaga Strength Coach / Filipino Boxing Team

"In 4 weeks I'm leaner"

In 4 weeks I'm leaner and my arms are more muscular than I have been in a while. I love the simplicity of Hector's programs--they don't take away from anything else in my life like BJJ and spending time with my family, yet still provides results. It is great to have a coach who has accomplished everything I aspire to and has already walked the path, I really appreciate how quickly Hector has been able to get back with me when I had questions.

Zac Zech BJJ Practitioner

"Ran my last marathon 30 minutes faster"

Training with Hector and following his program only 3 days per week--helped me run my last marathon 30 minutes faster and I felt I could’ve gone another 5 or 6 miles. I did no other strength training, only my normal runs. I didn't even add my traditional "speed days" like I would have done in the past. Everyone needs to work with Hector in his kettlebell program!

Armando R. Elite Marathoner

"The Highest Privilege I’ve had"

Training under Hector has been the highest privilege I’ve had in Jiu-Jitsu, he helped me develop a confidence that I didn’t even know existed. His coaching isn’t overwhelming with a bunch of fancy exercises. Hector will teach you how, why, and when to move. Within 2 months of training, my resting heart rate dropped to the 50's and my blood pressure dropped to around 110/70. I had chronic hip pain that disappeared after a few weeks of training while my flexibility and mobility skyrocketed; I even dropped 10-15 pounds!

Dr. John K. DC, BJJ Purple Belt

"Added 20 Pounds to My Deadlift 3 Rep Max!"

Hector's Swing STRONG! program added 20 pounds to my deadlift 3 Rep Max! (335-3550. I even squatted the 36's for the first time EVER! The crazy part is, I wasn't able to do any of these things before I started and I didn't even train them while doing my swings.

Jerrid Cortez Trainer, SFG Instructor

"I Medaled for the FIRST Time As a Brown Belt!"

Hector's coaching helped me prepare for the Pan JJ championships (one of the biggest BJJ tournaments). I medaled for the FIRST time as a brown belt! His coaching program helped me reach a new level of athleticism. It is the perfect balance of strength, power, and flexibility that I was missing in my game!

Tony C. BJJ Black Belt

"I Gained 5 Pounds of Lean Muscle"

I loved Hector's complex program 701A! By the end of the program I gained 5 pounds of lean muscle on my arms, shoulders, and back. I loved how the program waved in all areas and allowed me to recover from session to session. I look forward to going through the program again, this time with 24's and 28's.

David Q. Owner, Media Kettlebells, SFG Instructor

"I'm in the Best Shape of My Life"

I have to say that training with Hector and following his coaching and programming has had a HUGE impact on my strength, power, and recovery on the mat. At 30 years old, I'm in the best shape of my life.

Roger N. BJJ Black Belt